Innovation is a key driver of competitiveness in the machinery and equipment sector. The association supports members in developing and adopting new ideas, technologies, and processes by connecting them with collaboration networks, expert knowledge, and relevant funding opportunities. Through innovation-focused working groups, joint platforms, and partnerships with universities and development centers, members can turn concepts into practical solutions more efficiently. The association also organizes seminars, pilot initiatives, and discussions around areas such as automation, artificial intelligence, and sustainable technologies. Innovation is not limited to major breakthroughs often small improvements can significantly enhance efficiency, reduce waste, or streamline operations. By creating the right environment and support structure, the association helps every member unlock its innovation potential.